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New, easy-to-use Customer Relationship System launched for NGL partner funeral homes

A new, easy-to-use Customer Relationship System tool is now available for National Guardian Life Insurance Company (NGL) Preneed partners.

NGL worked with Media Demographics to develop the new customized system. NGL’s Customer Relationship System includes a variety of resources that are beneficial for funeral homes. The management system provides a one-stop center for partners to manage leads and enhance their marketing efforts.

Partners can look forward to an integrated system for:

  • Direct mail marketing assistance with mailer customization and list guidance.
  • Custom landing page that feeds directly into the program, managing all leads, captured online into one system.
  • Tools needed to host a lunch and learn program.
  • 52 already created social media posts for Facebook.
  • Ability to develop an AfterCare program to assist families through the grieving process.
  • Option to add a chat feature on the funeral home’s website.

“We understand the need and value in offering our partners this new resource. We are always looking for opportunities to support our partners and help grow their business. This new Customer Relationship System tool will empower partners to focus all of their energy on taking care of families,” said Jessica Grann, Assistant Vice President & Director of Corporate Communications at NGL.

“We are honored to work with the great team at NGL in offering this customer relationship system loaded with powerful, cutting-edge tools for agents and funeral homes. Educating the public on the important benefits of preplanning is a must and this system offers valuable resources to help accomplish that goal,” said Lynn Elliott, Principal/Owner at Media Demographics.

About Media Demographics

Media Demographics is a full service marketing firm that specializes in creating direct mail, online and social media marketing campaigns. Information about Media Demographics can be found at www.media-demo.com

About NGL

Since 1910, National Guardian Life Insurance Company (NGL), a mutual insurance company, has been located in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products including specialty and student insurance. Information about NGL can be found at www.nglic.com; Facebook: Facebook.com/NGLIC and LinkedIn: https://www.linkedin.com/company/national-guardian-life-insurance-company

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.




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